The new LP by eclectic and versatile rocker Greg Hoy, “Yay For Effort”, is now available on Bandcamp, Spotify and all the major services with a planned first single / video “Comfort Vendetta” coming to YouTube Friday.
Listen to “Yay For Effort” on Spotify.
Piano and acoustic themes abound under lyrical reflections about the rapid-fire loss of several close people in his life: his father, a college bandmate, and his career mentor. Quieter, piano pop motifs are supplemented by the occasional drum loop, 80’s sample, or a familiar distorted melodic guitar of past work – yet still reflective of the energy of his live shows. Make no mistake: there’s still plenty of both power and pop, even as it’s delivered in a more quiet, introspective way.
The closing of San Francisco’s famed indie Tiny Telephone studio – where Hoy first recorded after moving west over a decade ago – allowed his purchase of the studio’s coveted 1970’s Eventide Harmonizer effects unit used on albums by John Vanderslice, Spoon, Sleater-Kinney, John Doe, and countless others. This helped shape an album as varied as the FM-radio comfort food music of his youth which he revisited often over the past years including Eno-era David Bowie, Joni Mitchell, T-Rex, Elvis Costello, and early solo Peter Gabriel.
Greg meticulously wrote, played, recorded, mixed, and mastered the 10 song LP by himself holed up in his California mountain house. The result is all the more impressive considering it was recorded in sessions between floods, fires, pandemics, and while becoming a parent for the first time. The album is also the first to be released under Hoy’s new publishing company Earhopper Songs.
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